Brand alliance dependency and exclusivity: an empirical...

Journal of Product & Brand Management 2004 / 12 Vol. 13; Iss. 7

Brand alliance dependency and exclusivity: an empirical investigation

Rodrigue, Christina S., Biswas, Abhijit
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Volume:
13
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420410568417
Date:
December, 2004
File:
PDF, 162 KB
english, 2004
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