Reading Advertising: The What and How of Product Meaning

Reading Advertising: The What and How of Product Meaning

Domzal, Teresa J., Kernan, Jerome B.
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Volume:
9
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769210035233
Date:
March, 1992
File:
PDF, 1.45 MB
english, 1992
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