Effectiveness of Trade Promotions: Analyzing the...

Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through

Nanda Kumar, Surendra Rajiv and Abel Jeuland
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Volume:
20
Language:
english
Journal:
Marketing Science
DOI:
10.2307/3181626
Date:
January, 2001
File:
PDF, 730 KB
english, 2001
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