Volume 20; Issue 4

Marketing Science

Volume 20; Issue 4
1

Founding Marketing Science

Morrison, Donald G.
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 101 KB
english, 2001
2

Pizzas: π or Square? Psychophysical Biases in Area Comparisons

Krider, Robert E., Raghubir, Priya, Krishna, Aradhna
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 288 KB
english, 2001
6

Market Measurement and Analysis: The First "Marketing Science" Conference

Dick R. Wittink
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 314 KB
english, 2001
8

The Spatial Representation of Market Information

DeSarbo, Wayne S., Degeratu, Alexandru M., Wedel, Michel, Saxton, M. Kim
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 273 KB
english, 2001
10

2001: A Marketing Odyssey

Joel H. Steckel and Ed Brody
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 324 KB
english, 2001
11

Back Matter

Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 1.50 MB
english, 2001
12

Founding "Marketing Science"

Donald G. Morrison
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 210 KB
english, 2001
13

Front Matter

Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 856 KB
english, 2001
16

The History of the Marketing College Is a Work in Progress

John D. C. Little
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 443 KB
english, 2001
17

Editorial

Ratchford, Brian T.
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 78 KB
english, 2001
18

2001: A Marketing Odyssey

Steckel, Joel H., Brody, Ed
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 119 KB
english, 2001
21

The History of the Marketing College Is a Work in Progress

Little, John D. C.
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 155 KB
english, 2001
23

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data

Chintagunta, Pradeep K.
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 207 KB
english, 2001
24

Market Measurement and Analysis: The First “Marketing Science” Conference

Wittink, Dick R.
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 146 KB
english, 2001
25

Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data

Pradeep K. Chintagunta
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 594 KB
english, 2001
26

Editorial

Brian T. Ratchford
Journal:
Marketing Science
Year:
2001
Language:
english
File:
PDF, 182 KB
english, 2001