Prescriptions for Theory-Driven Social Marketing Research:...

Prescriptions for Theory-Driven Social Marketing Research: A Response to Goldberg's Alarms

Alan R. Andreasen
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Volume:
6
Year:
1997
Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.2307/1480656
File:
PDF, 212 KB
english, 1997
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