Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research
Gurumurthy Kalyanaram, William T. Robinson and Glen L. UrbanVolume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184163
File:
PDF, 371 KB
english, 1995