Volume 14; Issue 3

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Marketing Science
Volume 14; Issue 3

Marketing Science

Volume 14; Issue 3

1

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Marketing Generalization Using Meta-Analysis

John U. Farley, Donald R. Lehmann and Alan Sawyer

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 357 KB

english, 1995

2

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Introduction to the Special Issue: Empirical Generalizations in Marketing

Frank M. Bass and Jerry Wind

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 185 KB

english, 1995

3

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research

Gurumurthy Kalyanaram, William T. Robinson and Glen L. Urban

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 371 KB

english, 1995

4

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations from Reference Price Research

Gurumurthy Kalyanaram and Russell S. Winer

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 311 KB

english, 1995

5

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations and Marketing Science: A Personal View

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 468 KB

english, 1995

6

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Back Matter

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 743 KB

english, 1995

7

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Generalizing What is Known about Temporal Aggregation and Advertising Carryover

Robert P. Leone

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 339 KB

english, 1995

8

Part 1 of 2 || Front Matter

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 372 KB

english, 1995

9

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || A Summary of Fifty-Five In-Market Experimental Estimates of the Long-Term Effect of TV Advertising

Leonard M. Lodish, Magid M. Abraham, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson and Mary Ellen Stevens

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 282 KB

english, 1995

10

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Searching for Generalizations in Business Marketing Negotiations

Jehoshua Eliashberg, Gary L. Lilien and Nam Kim

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 461 KB

english, 1995

11

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Game Theory and Empirical Generalizations concerning Competitive Promotions

Ram C. Rao, Ramesh V. Arjunji and B. P. S. Murthi

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 424 KB

english, 1995

12

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalisations, Theory, and Method

A. S. C. Ehrenberg

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 390 KB

english, 1995

13

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || How Promotions Work

Robert C. Blattberg, Richard Briesch and Edward J. Fox

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 442 KB

english, 1995

14

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Identifying Generalizable Effects of Strategic Actions on Firm Performance: The Case of Demand-Side Returns to R&D Spending

William Boulding and Richard Staelin

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 576 KB

english, 1995

15

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Patterns of Buyer Behavior: Regularities, Models, and Extensions

Mark Uncles, Andrew Ehrenberg and Kathy Hammond

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 359 KB

english, 1995

16

Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Tellis, Gerard J., Zufryden, Fred S.

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.98 MB

english, 1995

17

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Front Matter

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 705 KB

english, 1995

18

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Good Empirical Generalizations

Patrick Barwise

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 335 KB

english, 1995

19

Part 1 of 2 || The Spatial Representation of Heterogeneous Consideration Sets

Wayne S. Desarbo and Kamel Jedidi

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 598 KB

english, 1995

20

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || The Underlying Structure of Brand Awareness Scores

Gilles Laurent, Jean-Noel Kapferer and Françoise Roussel

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 377 KB

english, 1995

21

Part 1 of 2 || Back Matter

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 483 KB

english, 1995

22

Part 1 of 2 || Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential

Paul E. Green and Abba M. Krieger

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 567 KB

english, 1995

23

Part 1 of 2 || Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Gerard J. Tellis and Fred S. Zufryden

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.22 MB

english, 1995

24

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || A Latent Look at Empirical Generalizations

Donald G. Morrison and Jorge Silva-Risso

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 376 KB

english, 1995

25

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations about Market Evolution and Stationarity

Marnik G. Dekimpe and Dominique M. Hanssens

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 559 KB

english, 1995

26

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations about the Impact of Advertising on Price Sensitivity and Price

Anil Kaul and Dick R. Wittink

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 467 KB

english, 1995

27

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Market Share and Distribution: A Generalization, a Speculation, and Some Implications

David J. Reibstein and Paul W. Farris

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 513 KB

english, 1995

28

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || The Quality of Economic Output: Empirical Generalizations about Its Distribution and Relationship to Market Share

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 340 KB

english, 1995

29

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Diffusion of New Products: Empirical Generalizations and Managerial Uses

Vijay Mahajan, Eitan Muller and Frank M. Bass

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 408 KB

english, 1995

30

Part 1 of 2 || A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 976 KB

english, 1995

31

The Spatial Representation of Heterogeneous Consideration Sets

Desarbo, Wayne S., Jedidi, Kamel

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.05 MB

english, 1995

32

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Competitive Response and Equilibria

Rajiv Lal and V. Padmanabhan

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 318 KB

english, 1995

33

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Empirical Generalizations in the Modeling of Consumer Choice

Robert Meyer and Eric J. Johnson

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 437 KB

english, 1995

34

A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.59 MB

english, 1995

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