On the Effects of Consumer Search and Firm Entry in a...

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market

Gérard P. Cachon, Christian Terwiesch and Yi Xu
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057147
Date:
May, 2008
File:
PDF, 2.88 MB
english, 2008
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