Volume 27; Issue 3

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Marketing Science
Volume 27; Issue 3

Marketing Science

Volume 27; Issue 3

1

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Mehta, Nitin, Chen, Xinlei (Jack), Narasimhan, Om

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 265 KB

english, 2008

2

Assessing the Consequences of a Channel Switch

Chen, Xinlei (Jack), John, George, Narasimhan, Om

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 293 KB

english, 2008

3

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market

Gérard P. Cachon, Christian Terwiesch and Yi Xu

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.88 MB

english, 2008

4

Vertical Information Sharing in a Volatile Market

Chuan He, Johan Marklund and Thomas Vossen

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.07 MB

english, 2008

5

That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

Niladri Syam, Partha Krishnamurthy and James D. Hess

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.26 MB

english, 2008

6

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Wilbur, Kenneth C.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 338 KB

english, 2008

7

Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh and Gary L. Lilien

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.51 MB

english, 2008

8

Research Note —Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 231 KB

english, 2008

9

Optimal Mechanism for Selling a Set of Commonly Ranked Objects

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.32 MB

english, 2008

10

Rejoinder —Can Behavioral WOM Measures Provide Insight into the Net Promoter © Concept of Customer Loyalty?

Morgan, Neil A., Rego, Lopo L.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 87 KB

english, 2008

11

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

De Bruyn, Arnaud, Liechty, John C., Huizingh, Eelko K. R. E., Lilien, Gary L.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 284 KB

english, 2008

12

Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego

Timothy L. Keiningham, Lerzan Aksoy, Bruce Cooil and Tor Wallin Andreassen

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 370 KB

english, 2008

13

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Kenneth C. Wilbur

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.76 MB

english, 2008

14

Back Matter

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.42 MB

english, 2008

15

Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Anocha Aribarg and Neeraj Arora

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.50 MB

english, 2008

16

Assessing the Consequences of a Channel Switch

Xinlei (Jack) Chen, George John and Om Narasimhan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.82 MB

english, 2008

17

Category Pricing with State-Dependent Utility

Jean-Pierre Dubé, Günter J. Hitsch, Peter E. Rossi and Maria Ana Vitorino

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.94 MB

english, 2008

18

Cross-Brand Pass-Through in Supermarket Pricing

Jean-Pierre Dubé and Sachin Gupta

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 1.89 MB

english, 2008

19

Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions

Nitin Mehta, Xinlei (Jack) Chen and Om Narasimhan

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 4.46 MB

english, 2008

20

That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World

Syam, Niladri, Krishnamurthy, Partha, Hess, James D.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 319 KB

english, 2008

21

Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

Eric T. Anderson and Duncan I. Simester

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 1.92 MB

english, 2008

22

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Vikas Mittal, Lawrence Feick and Feisal Murshed

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 2.47 MB

english, 2008

23

Research Note —Interbrand Variant Overlap: Impact on Brand Preference and Portfolio Profit

Aribarg, Anocha, Arora, Neeraj

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 258 KB

english, 2008

24

Invited Commentary —Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego

Keiningham, Timothy L., Aksoy, Lerzan, Cooil, Bruce, Andreassen, Tor Wallin

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 78 KB

english, 2008

25

On the Effects of Consumer Search and Firm Entry in a Multiproduct Competitive Market

Cachon, Gérard P., Terwiesch, Christian, Xu, Yi

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 217 KB

english, 2008

26

Research Note —Vertical Information Sharing in a Volatile Market

He, Chuan, Marklund, Johan, Vossen, Thomas

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 285 KB

english, 2008

27

Research Note —Does Demand Fall When Customers Perceive That Prices Are Unfair? The Case of Premium Pricing for Large Sizes

Anderson, Eric T., Simester, Duncan I.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 162 KB

english, 2008

28

Cross-Brand Pass-Through in Supermarket Pricing

Dubé, Jean-Pierre, Gupta, Sachin

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 180 KB

english, 2008

29

Editorial —The Scientific Process at Its Best

Bradlow, Eric T.

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 68 KB

english, 2008

30

Focus on Authors

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 115 KB

english, 2008

31

Category Pricing with State-Dependent Utility

Dubé, Jean-Pierre, Hitsch, Günter J., Rossi, Peter E., Vitorino, Maria Ana

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 236 KB

english, 2008

32

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Mittal, Vikas, Feick, Lawrence, Murshed, Feisal

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 191 KB

english, 2008

33

Front Matter

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 3.06 MB

english, 2008

34

Editorial: The Scientific Process at Its Best

Eric T. Bradlow

Journal:

Marketing Science

Year:

2008

Language:

english

File:

PDF, 308 KB

english, 2008