25th Anniversary Issue || Brands and Branding: Research...

25th Anniversary Issue || Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller and Donald R. Lehmann
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057218
Date:
November, 2006
File:
PDF, 4.97 MB
english, 2006
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