Volume 25; Issue 6

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Marketing Science
Volume 25; Issue 6

Marketing Science

Volume 25; Issue 6

1

Structural Modeling in Marketing: Review and Assessment

Chintagunta, Pradeep, Erdem, Tülin, Rossi, Peter E., Wedel, Michel

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 104 KB

english, 2006

2

Brands and Branding: Research Findings and Future Priorities

Keller, Kevin Lane, Lehmann, Donald R.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 175 KB

english, 2006

3

Research on Innovation: A Review and Agenda for Marketing Science

Hauser, John, Tellis, Gerard J., Griffin, Abbie

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 234 KB

english, 2006

4

25th Anniversary Issue || Research on Innovation: A Review and Agenda for "Marketing Science"

John Hauser, Gerard J. Tellis and Abbie Griffin

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 7.78 MB

english, 2006

5

Customer Metrics and Their Impact on Financial Performance

Gupta, Sunil, Zeithaml, Valarie

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 335 KB

english, 2006

6

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Eliashberg, Jehoshua, Elberse, Anita, Leenders, Mark A.A.M.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 283 KB

english, 2006

7

Invited Commentary —Modeling Opportunities in Service Recovery and Customer-Managed Interactions

Parasuraman, A.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

8

Invited Commentary —Research Perspectives at the Interface of Marketing and Operations: Applications to the Motion Picture Industry

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 104 KB

english, 2006

9

Invited Commentary —Linking Service and Finance

Anderson, Eugene W.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 84 KB

english, 2006

10

Marketing Models of Service and Relationships

Rust, Roland T., Chung, Tuck Siong

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 256 KB

english, 2006

11

Invited Commentary —Technology Innovation and Implications for Customer Relationship Management

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 119 KB

english, 2006

12

25th Anniversary Issue || Editorial: Fifty Years of "Marketing Science"

Steven M. Shugan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.16 MB

english, 2006

13

25th Anniversary Issue || Marketing Structural Models: "Keep It Real"

Michael J. Mazzeo

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 661 KB

english, 2006

14

25th Anniversary Issue || Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller and Donald R. Lehmann

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 4.97 MB

english, 2006

15

25th Anniversary Issue || Three Thoughts on Services

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 660 KB

english, 2006

16

25th Anniversary Issue || The Implications of "Big M" Marketing for Modeling Service and Relationships

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 842 KB

english, 2006

17

25th Anniversary Issue || [Photograph]: Frank K. Bass, Co-Founder, "Marketing Science"

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 192 KB

english, 2006

18

25th Anniversary Issue || Marketing Models of Service and Relationships

Roland T. Rust and Tuck Siong Chung

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 5.32 MB

english, 2006

19

25th Anniversary Issue || Customer Metrics and Their Impact on Financial Performance

Sunil Gupta and Valarie Zeithaml

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 5.38 MB

english, 2006

20

Commentary —Antibusiness Movies and Folk Marketing

Shugan, Steven M.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 111 KB

english, 2006

21

Invited Commentary —Why Does Poor Service Prevail?

Gerstner, Eitan, Libai, Barak

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

22

Invited Commentary —Commentary on Structural Modeling in Marketing: Review and Assessment

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 87 KB

english, 2006

23

25th Anniversary Issue || Structural Modeling in Marketing: Review and Assessment

Pradeep Chintagunta, Tülin Erdem, Peter E. Rossi and Michel Wedel

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 2.83 MB

english, 2006

24

25th Anniversary Issue || The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Jehoshua Eliashberg, Anita Elberse and Mark A. A. M. Leenders

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 5.47 MB

english, 2006

25

25th Anniversary Issue || Structural Modeling in Marketing: Some Future Possibilities

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 724 KB

english, 2006

26

25th Anniversary Issue || Making Sense of These Million-Dollar Babies: Rationale behind Superstar Profit Participation Contracts

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 651 KB

english, 2006

27

25th Anniversary Issue || Comment on Structural Modeling in Marketing: Review and Assessment

Wesley R. Hartmann

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 482 KB

english, 2006

28

25th Anniversary Issue || Technology Innovation and Implications for Customer Relationship Management

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 928 KB

english, 2006

29

25th Anniversary Issue || Guest Editorial: MSI

Leigh McAlister

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 313 KB

english, 2006

30

25th Anniversary Issue || Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 323 KB

english, 2006

31

25th Anniversary Issue || Front Matter

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 3.09 MB

english, 2006

32

25th Anniversary Issue || Research and the Motion Picture Industry

Charles B. Weinberg

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 670 KB

english, 2006

33

25th Anniversary Issue || Back Matter

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 3.52 MB

english, 2006

34

25th Anniversary Issue || Motion Pictures: Consumers, Channels, and Intuition

Berend Wierenga

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 805 KB

english, 2006

35

25th Anniversary Issue || Modeling Opportunities in Service Recovery and Customer-Managed Interactions

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 893 KB

english, 2006

36

25th Anniversary Issue || Dynamic Structural Consumer Models and Current Marketing Issues

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 797 KB

english, 2006

37

25th Anniversary Issue || The Day after Tomorrow: Longer Run Issues in Theatrical Exhibition

Charles C. Moul

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 450 KB

english, 2006

38

25th Anniversary Issue || Why Does Poor Service Prevail?

Eitan Gerstner and Barak Libai

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 646 KB

english, 2006

39

25th Anniversary Issue || Empirical Analysis of Theory-Based Models in Marketing

Kannan Srinivasan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 596 KB

english, 2006

40

Invited Commentary —Comment on Structural Modeling in Marketing: Review and Assessment

Hartmann, Wesley R.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 80 KB

english, 2006

41

25th Anniversary Issue || Removing the Boundary between Structural and Reduced-Form Models

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 926 KB

english, 2006

42

25th Anniversary Issue || Research Opportunities at the Movies

Robert E. Krider

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 566 KB

english, 2006

43

25th Anniversary Issue || Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of "Marketing Science"

Brian T. Ratchford

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 256 KB

english, 2006

44

Invited Commentary —Research Opportunities at the Movies

Krider, Robert E.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 86 KB

english, 2006

45

Invited Commentary —Three Thoughts on Services

Iacobucci, Dawn

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 85 KB

english, 2006

46

Invited Commentary —The Day After Tomorrow: Longer Run Issues in Theatrical Exhibition

Moul, Charles C.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 76 KB

english, 2006

47

Invited Commentary —Research and the Motion Picture Industry

Weinberg, Charles B.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

48

Invited Commentary —The Implications of “Big M” Marketing for Modeling Service and Relationships

Bolton, Ruth N.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

49

Invited Commentary —Motion Pictures: Consumers, Channels, and Intuition

Wierenga, Berend

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 95 KB

english, 2006

50

Invited Commentary —Structural Modeling in Marketing: Some Future Possibilities

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 89 KB

english, 2006

51

Invited Commentary —Dynamic Structural Consumer Models and Current Marketing Issues

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 96 KB

english, 2006

52

Guest Editorial: MSI

McAlister, Leigh

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 65 KB

english, 2006

53

Guest Editorial from a Previous Editor-in-Chief: Comments for 25th Anniversary Issue of Marketing Science

Ratchford, Brian T.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 66 KB

english, 2006

54

Invited Commentary —Marketing Structural Models: “Keep It Real”

Mazzeo, Michael J.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 89 KB

english, 2006

55

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 74 KB

english, 2006

56

Editorial: Fifty Years of Marketing Science

Shugan, Steven M.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 116 KB

english, 2006

57

Guest Editorial from a Previous Editor-in-Chief: Reflections of a Former Editor

Sen, Subrata K.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 70 KB

english, 2006

58

Focus on Authors

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 121 KB

english, 2006

59

Invited Commentary —Internet-Based Service Institutions

Iyer, Ganesh, Padmanabhan, V.

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 84 KB

english, 2006

60

Invited Commentary —Removing the Boundary Between Structural and Reduced-Form Models

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 98 KB

english, 2006

61

25th Anniversary Issue || Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in "Marketing Science"

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 383 KB

english, 2006

62

Invited Commentary —Making Sense of These Million-Dollar Babies—Rationale Behind Superstar Profit Participation Contracts

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 91 KB

english, 2006

63

Invited Commentary —Empirical Analysis of Theory-Based Models in Marketing

Srinivasan, Kannan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 89 KB

english, 2006

64

25th Anniversary Issue || Antibusiness Movies and Folk Marketing

Steven M. Shugan

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 1.21 MB

english, 2006

65

25th Anniversary Issue || Linking Service and Finance

Eugene W. Anderson

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 583 KB

english, 2006

66

25th Anniversary Issue || [Photograph]: John D. Little, Co-Founder, "Marketing Science"

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 247 KB

english, 2006

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