New Product Diffusion with Influentials and Imitators

New Product Diffusion with Influentials and Imitators

Christophe Van den Bulte and Yogesh V. Joshi
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Volume:
26
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057065
Date:
May, 2007
File:
PDF, 4.82 MB
english, 2007
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