Part 2 of 2: Special Issue on Empirical Generalizations in...

Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Generalizing What is Known about Temporal Aggregation and Advertising Carryover

Robert P. Leone
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Volume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184156
File:
PDF, 339 KB
english, 1995
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