Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance
Verbeke, Willem, Franses, Philip Hans, Blanc, Arthur le, van Ruiten, NienkeVolume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2753/JOA0091-3367370410
Date:
December, 2008
File:
PDF, 203 KB
english, 2008