Positioning of Store Brands

Marketing Science 2002 / AUT Vol. 21; Iss. 4

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch and Jagmohan S. Raju
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.2307/1558072
Date:
January, 2002
File:
PDF, 828 KB
english, 2002
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