Offering Online Recommendations with Minimum Customer Input...

Offering Online Recommendations with Minimum Customer Input through Conjoint-Based Decision Aids

Arnaud De Bruyn, John C. Liechty, Eelko K. R. E. Huizingh and Gary L. Lilien
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057146
Date:
May, 2008
File:
PDF, 4.51 MB
english, 2008
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