25th Anniversary Issue || Customer Metrics and Their Impact...

Marketing Science 2006 / 11-12 Vol. 25; Iss. 6

25th Anniversary Issue || Customer Metrics and Their Impact on Financial Performance

Sunil Gupta and Valarie Zeithaml
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Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40057217
Date:
November, 2006
File:
PDF, 5.38 MB
english, 2006
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