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[Special Issue on Multicultural Marketing] || Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumers
Steven A. Taylor, Joel D. Nicholson, Jorge Milan and Ramiro Valencia MartinezVolume:
5
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470977
Date:
January, 1997
File:
PDF, 1.45 MB
english, 1997