Volume 5; Issue 1

Main
The Journal of Marketing Theory and Practice
Volume 5; Issue 1

The Journal of Marketing Theory and Practice

Volume 5; Issue 1

1

[Special Issue on Multicultural Marketing] || The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Students

Jacqueline K. Eastman, Bill Fredenberger, David Campbell and Stephen Calvert

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.65 MB

english, 1997

2

[Special Issue on Multicultural Marketing] || Marketing Strategies in a Multi-Ethnic Environment

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.84 MB

english, 1997

3

[Special Issue on Multicultural Marketing] || Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumers

Steven A. Taylor, Joel D. Nicholson, Jorge Milan and Ramiro Valencia Martinez

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.45 MB

english, 1997

4

[Special Issue on Multicultural Marketing] || Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in a Multicultural Setting

Mrugank V. Thakor and Barney G. Pacheco

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.94 MB

english, 1997

5

The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student

Eastman, Jacqueline K., Fredenberger, Bill, Campbell, David, Calvert, Stephen

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.66 MB

english, 1997

6

Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting

Thakor, Mrugank V., Pacheco, Barney G.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.95 MB

english, 1997

7

Marketing Strategies in A Multi-Ethnic Environment

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.86 MB

english, 1997

8

Self-Concept by Gender: A Focus on Male-Female Consumer

Oumlil, A. Ben, Erdem, Orhan

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 878 KB

english, 1997

9

Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumer

Taylor, Steven A., Nicholson, Joel D., Milan, Jorge, Martinez, Ramiro Valencia

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.49 MB

english, 1997

10

In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption

Green, Corliss L.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 962 KB

english, 1997

11

Characteristics of Made-In Japan Car Owners: A Minority Perspective

Choudhury, Pravat K., Lindsey, Debby A.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.17 MB

english, 1997

12

Resource Theory in A Cultural Context: Linkages between Ethnic Identity, Gender Roles, and Purchase Behavior

Webster, Cynthia

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 662 KB

english, 1997

13

Social Relations in Culture and Marketing

Lackman, Conway L., Hanson, David P., Lanasa, John M.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

File:

PDF, 1.01 MB

1997

14

Broad Marketing Implications of Recent Trends in the Multicultural South African Market Environment

Leibold, Marius, Hugo-Burrows, Ria

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 917 KB

english, 1997

15

The Effects of Ethnicity Factors on Consumer Deal Interests: An Empirical Study of French- and English-Canadians

Laroche, Michel, Kim, Chung Koo, Clarke, Madeleine

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.49 MB

english, 1997

16

Social Relations in Culture and Marketing

Lackman, Conway L., Hanson, David P., Lanasa, John M.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.01 MB

english, 1997

17

A Multicultural Comparison of Shopping Patterns among Asian Consumer

Ho, Foo Nin, Ong, Beng Soo, Lee, Seonsu

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 982 KB

english, 1997

18

Special Issue on Multicultural Marketing Comments from the Editor

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 466 KB

english, 1997

19

A Comparison of Cultural Value Orientations as Reflected by Advertisements Directed at the General U.S. Market, the U.S. Hispanic Market, and the Mexican Market

Roberts, Scott D., Hart, H. Stanley

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.08 MB

english, 1997

20

A Cross-Cultural Study of Ethical Perceptions of Whites and Hispanics Toward 14 Questionable Retail Practice

Hasty, Ronald W., Bellizzi, Joseph A., Diaz, Fernando R.

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.02 MB

english, 1997

21

[Special Issue on Multicultural Marketing] || The Effects of Ethnicity Factors on Consumer Deal Interests: An Empirical Study of French- and English- Canadians

Michel Laroche, Chung Koo Kim and Madeleine Clarke

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.54 MB

english, 1997

22

[Special Issue on Multicultural Marketing] || Back Matter

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 329 KB

english, 1997

23

[Special Issue on Multicultural Marketing] || Social Relations in Culture and Marketing

Conway L. Lackman, David P. Hanson and John M. Lanasa

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.06 MB

english, 1997

24

[Special Issue on Multicultural Marketing] || Resource Theory in a Cultural Context: Linkages between Ethnic Identity, Gender Roles, and Purchase Behavior

Cynthia Webster

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 714 KB

english, 1997

25

[Special Issue on Multicultural Marketing] || Self-Concept by Gender: A Focus on Male-Female Consumers

A. Ben Oumlil and Orhan Erdem

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 915 KB

english, 1997

26

[Special Issue on Multicultural Marketing] || In-Store vs. Out-of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption

Corliss L. Green

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1013 KB

english, 1997

27

[Special Issue on Multicultural Marketing] || A Multicultural Comparison of Shopping Patterns among Asian Consumers

Foo Nin Ho, Beng Soo Ong and Seonsu Lee

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1016 KB

english, 1997

28

[Special Issue on Multicultural Marketing] || A Comparison of Cultural Value Orientations as Reflected by Advertisements Directed at the General U.S. Market, the U.S. Hispanic Market, and the Mexican Market

Scott D. Roberts and H. Stanley Hart

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.11 MB

english, 1997

29

[Special Issue on Multicultural Marketing] || Comments from the Editor

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 481 KB

english, 1997

30

[Special Issue on Multicultural Marketing] || Characteristics of Made-in Japan Car Owners: A Minority Perspective

Pravat K. Choudhury and Debby A. Lindsey

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.24 MB

english, 1997

31

[Special Issue on Multicultural Marketing] || Broad Marketing Implications of Recent Trends in the Multicultural South African Market Environment

Marius Leibold and Ria Hugo-Burrows

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 953 KB

english, 1997

32

[Special Issue on Multicultural Marketing] || Front Matter

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.48 MB

english, 1997

33

[Special Issue on Multicultural Marketing] || A Cross-Cultural Study of Ethical Perceptions of Whites and Hispanics toward 14 Questionable Retail Practices

Joseph A. Bellizzi, Ronald W. Hasty and Fernando R. Diaz

Journal:

The Journal of Marketing Theory and Practice

Year:

1997

Language:

english

File:

PDF, 1.07 MB

english, 1997