Advertising to Investors: The Effect of Financial-Relations...

Journal of Advertising 1994 / 12 Vol. 23; Iss. 4

Advertising to Investors: The Effect of Financial-Relations Advertising on Stock Volume and Price

Bobinski, George S., Ramírez, Gabriel G.
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Volume:
23
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1943.10673456
Date:
December, 1994
File:
PDF, 2.07 MB
english, 1994
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