A Comparison of Online and Offline Consumer Brand Loyalty

Marketing Science 2003 / AUT Vol. 22; Iss. 4

A Comparison of Online and Offline Consumer Brand Loyalty

Peter J. Danaher, Isaac W. Wilson and Robert A. Davis
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Volume:
22
Language:
english
Journal:
Marketing Science
DOI:
10.2307/4129733
Date:
January, 2003
File:
PDF, 2.63 MB
english, 2003
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