Typology of Main Message Strategies for Television...

Journal of Advertising 1989 / 03 Vol. 18; Iss. 1

Typology of Main Message Strategies for Television Commercials

Laskey, Henry A., Day, Ellen, Crask, Melvin R.
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Volume:
18
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1989.10673141
Date:
March, 1989
File:
PDF, 1.05 MB
english, 1989
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