Promotional Effects on a High-versus Low-Involvement...

Promotional Effects on a High-versus Low-Involvement Electorate

William R. Swinyard and Kenneth A. Coney
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Volume:
5
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2488962
Date:
June, 1978
File:
PDF, 304 KB
english, 1978
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