Volume 5; Issue 1

Journal of Consumer Research

Volume 5; Issue 1
1

Some Unintended Consequences of TV Advertising to Children

Marvin E. Goldberg and Gerald J. Gorn
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 268 KB
english, 1978
2

A Review of Selected Factors Conditioning Consumer Travel Behavior

Raymond Hubbard
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 610 KB
english, 1978
3

Are Highly Credible Sources Persuasive?: Rejoinder

Brian Sternthal and Ruby Roy Dholakia
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 135 KB
english, 1978
4

Promotional Effects on a High-versus Low-Involvement Electorate

Swinyard, William R., Coney, Kenneth A.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 938 KB
english, 1978
6

Some Unintended Consequences of TV Advertising to Children

Goldberg, Marvin E., Gorn, Gerald J.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 915 KB
english, 1978
7

A Review of Selected Factors Conditioning Consumer Travel Behavior

Hubbard, Raymond
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 2.53 MB
english, 1978
8

JCR Forthcoming Issue September 1978

Journal:
Journal of Consumer Research
Year:
1978
File:
PDF, 118 KB
1978
9

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Paul E. Green and Wayne S. DeSarbo
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 386 KB
english, 1978
10

The Effect of Informed Consent Procedures on Respondents' Reactions to Surveys

Eleanor Singer
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 471 KB
english, 1978
11

Are Highly Credible Sources Persuasive?

Thomas J. Stanley
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 193 KB
english, 1978
12

Back Matter

Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 661 KB
english, 1978
13

The Effects of Consumer Education on Consumer Product Safety Behavior

Richard Staelin
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 508 KB
english, 1978
14

Front Matter

Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 392 KB
english, 1978
15

The Effects of Consumer Education on Consumer Product Safety Behavior

Staelin, Richard
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 1.22 MB
english, 1978
16

Additive Decomposition of Perceptions Data Via Conjoint Analysis

Green, Paul E., DeSarbo, Wayne S.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 787 KB
english, 1978