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Volume 5; Issue 1
Main
Journal of Consumer Research
Volume 5; Issue 1
Journal of Consumer Research
Volume 5; Issue 1
1
Some Unintended Consequences of TV Advertising to Children
Marvin E. Goldberg and Gerald J. Gorn
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 268 KB
Your tags:
english, 1978
2
A Review of Selected Factors Conditioning Consumer Travel Behavior
Raymond Hubbard
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 610 KB
Your tags:
english, 1978
3
Are Highly Credible Sources Persuasive?: Rejoinder
Brian Sternthal and Ruby Roy Dholakia
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 135 KB
Your tags:
english, 1978
4
Promotional Effects on a High-versus Low-Involvement Electorate
Swinyard, William R.
,
Coney, Kenneth A.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 938 KB
Your tags:
english, 1978
5
Promotional Effects on a High-versus Low-Involvement Electorate
William R. Swinyard and Kenneth A. Coney
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 304 KB
Your tags:
english, 1978
6
Some Unintended Consequences of TV Advertising to Children
Goldberg, Marvin E.
,
Gorn, Gerald J.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 915 KB
Your tags:
english, 1978
7
A Review of Selected Factors Conditioning Consumer Travel Behavior
Hubbard, Raymond
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 2.53 MB
Your tags:
english, 1978
8
JCR Forthcoming Issue September 1978
Journal:
Journal of Consumer Research
Year:
1978
File:
PDF, 118 KB
Your tags:
1978
9
Additive Decomposition of Perceptions Data Via Conjoint Analysis
Paul E. Green and Wayne S. DeSarbo
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 386 KB
Your tags:
english, 1978
10
The Effect of Informed Consent Procedures on Respondents' Reactions to Surveys
Eleanor Singer
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 471 KB
Your tags:
english, 1978
11
Are Highly Credible Sources Persuasive?
Thomas J. Stanley
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 193 KB
Your tags:
english, 1978
12
Back Matter
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 661 KB
Your tags:
english, 1978
13
The Effects of Consumer Education on Consumer Product Safety Behavior
Richard Staelin
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 508 KB
Your tags:
english, 1978
14
Front Matter
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 392 KB
Your tags:
english, 1978
15
The Effects of Consumer Education on Consumer Product Safety Behavior
Staelin, Richard
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 1.22 MB
Your tags:
english, 1978
16
Additive Decomposition of Perceptions Data Via Conjoint Analysis
Green, Paul E.
,
DeSarbo, Wayne S.
Journal:
Journal of Consumer Research
Year:
1978
Language:
english
File:
PDF, 787 KB
Your tags:
english, 1978
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