The influence of product involvement on consumers'...

Marketing Letters 2008 / 03 Vol. 19; Iss. 1

The influence of product involvement on consumers' interactive processes in interactive television

Shalom Levy and Israel D. Nebenzahl
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Volume:
19
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/41217896
Date:
March, 2008
File:
PDF, 1.03 MB
english, 2008
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