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Volume 19; Issue 1
Main
Marketing Letters
Volume 19; Issue 1
Marketing Letters
Volume 19; Issue 1
1
The influence of product involvement on consumers’ interactive processes in interactive television
Shalom Levy
,
Israel D. Nebenzahl
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 187 KB
Your tags:
english, 2008
2
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
Robert E. Krider
,
Tieshan Li
,
Yong Liu
,
Charles B. Weinberg
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 255 KB
Your tags:
english, 2008
3
Incentives for sales agents after the advent of the internet
Christian M. Pfeil
,
Thorsten Posselt
,
Nils Maschke
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 189 KB
Your tags:
english, 2008
4
Revenue implication of auction value ink-price sealed-bid auctions: An experimental study
Wei Shi Lim
,
Joo Eng Lee-Partridge
,
Soo Jiuan Tan
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 220 KB
Your tags:
english, 2008
5
The impact of offshored and outsourced call service centers on customer appraisals
Neeraj Bharadwaj
,
Anne L. Roggeveen
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 163 KB
Your tags:
english, 2008
6
Getting too personal: Reactance to highly personalized email solicitations
Tiffany Barnett White
,
Debra L. Zahay
,
Helge Thorbjørnsen
,
Sharon Shavitt
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 163 KB
Your tags:
english, 2008
7
The influence of product involvement on consumers' interactive processes in interactive television
Shalom Levy and Israel D. Nebenzahl
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 1.03 MB
Your tags:
english, 2008
8
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach
Robert E. Krider, Tieshan Li, Yong Liu and Charles B. Weinberg
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 918 KB
Your tags:
english, 2008
9
Incentives for sales agents after the advent of the internet
Christian M. Pfeil, Thorsten Posselt and Nils Maschke
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 1.01 MB
Your tags:
english, 2008
10
Front Matter
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 897 KB
Your tags:
english, 2008
11
Back Matter
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 532 KB
Your tags:
english, 2008
12
Getting too personal: Reactance to highly personalized email solicitations
Tiffany Barnett White, Debra L. Zahay, Helge Thorbjørnsen and Sharon Shavitt
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 1.07 MB
Your tags:
english, 2008
13
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study
Wei Shi Lim, Joo Eng Lee-Partridge and Soo Jiuan Tan
Journal:
Marketing Letters
Year:
2008
Language:
english
File:
PDF, 1.29 MB
Your tags:
english, 2008
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