Estimating Heterogeneity in Consumers' Purchase Rates

Marketing Science 1991 / SUM Vol. 10; Iss. 3

Estimating Heterogeneity in Consumers' Purchase Rates

Sunil Gupta and Donald G. Morrison
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Volume:
10
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183945
Date:
January, 1991
File:
PDF, 215 KB
english, 1991
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