"Brought to You by Brand A and Brand B": Investigating Multiple Sponsors' Influence on Consumers' Attitudes toward Sponsored Events
Julie A. Ruth and Bernard L. SimoninVolume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622165
Date:
January, 2003
File:
PDF, 2.35 MB
english, 2003