"Brought to You by Brand A and Brand B":...

"Brought to You by Brand A and Brand B": Investigating Multiple Sponsors' Influence on Consumers' Attitudes toward Sponsored Events

Julie A. Ruth and Bernard L. Simonin
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Volume:
32
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4622165
Date:
January, 2003
File:
PDF, 2.35 MB
english, 2003
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