The Academy and the Practice: In Principle, Theory and...

Marketing Science 2001 / AUT Vol. 20; Iss. 4

The Academy and the Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are

Lewis G. Pringle
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Volume:
20
Language:
english
Journal:
Marketing Science
DOI:
10.2307/3181625
Date:
January, 2001
File:
PDF, 333 KB
english, 2001
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