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The Comprehension and Miscomprehension of Print Communications: An Investigation of Mass Media Magazinesby Jacob Jacoby; Wayne D. Hoyer
Review by: Marian FriestadVolume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172536
Date:
August, 1988
File:
PDF, 534 KB
english, 1988