SHOULD ADVERTISERS USE NUMBER‐BASED COPY IN PRINT...

Journal of Consumer Marketing 1986 / 03 Vol. 3; Iss. 3

SHOULD ADVERTISERS USE NUMBER‐BASED COPY IN PRINT ADVERTISEMENTS?

Bush, Alan J., Bush, Robert P.
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Volume:
3
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008172
Date:
March, 1986
File:
PDF, 381 KB
english, 1986
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