Assessing the corporate brand: The Unique Corporate...

Journal of Brand Management 2006 / 9 Vol. 14; Iss. 1-2

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Spears, Nancy, Brown, Tom J, Dacin, Peter A
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Volume:
14
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550051
Date:
September, 2006
File:
PDF, 158 KB
english, 2006
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