Response Modeling with Nonrandom Marketing-Mix Variables

Response Modeling with Nonrandom Marketing-Mix Variables

Puneet Manchanda, Peter E. Rossi and Pradeep K. Chintagunta
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30164711
Date:
November, 2004
File:
PDF, 2.64 MB
english, 2004
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