Communication Effects of Advertising Versus Direct...

Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present

Alice A. Wright and John G. Lynch, Jr.
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489726
Date:
March, 1995
File:
PDF, 1.26 MB
english, 1995
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