Brands in texts: Attitudinal effects of brand placements in...

Brands in texts: Attitudinal effects of brand placements in narrative fiction

Olsen, Lars Erling, Lanseng, Even Johan
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2012.4
Date:
June, 2012
File:
PDF, 123 KB
english, 2012
Conversion to is in progress
Conversion to is failed