A Dynamic Model of Channel Member Strategies for Marketing...

Marketing Science 1992 / 05 Vol. 11; Iss. 2

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Chintagunta, Pradeep K., Jain, Dipak
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Volume:
11
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.11.2.168
Date:
May, 1992
File:
PDF, 1.20 MB
english, 1992
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