Volume 11; Issue 2

Marketing Science

Volume 11; Issue 2
1

An Application of a Product Positioning Model to Pharmaceutical Products

Year:
1992
Language:
english
File:
PDF, 376 KB
english, 1992
3

Back Matter

Year:
1992
Language:
english
File:
PDF, 337 KB
english, 1992
5

New Brand Positioning and Pricing in an Oligopolistic Market

Year:
1992
Language:
english
File:
PDF, 1.49 MB
english, 1992
6

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Year:
1992
Language:
english
File:
PDF, 1.20 MB
english, 1992
7

A Probit Model of Choice Dynamics

Year:
1992
Language:
english
File:
PDF, 1.21 MB
english, 1992
8

A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Year:
1992
Language:
english
File:
PDF, 612 KB
english, 1992
9

A Probit Model of Choice Dynamics

Year:
1992
Language:
english
File:
PDF, 600 KB
english, 1992
10

New Brand Positioning and Pricing in an Oligopolistic Market

Year:
1992
Language:
english
File:
PDF, 659 KB
english, 1992
11

Front Matter

Year:
1992
Language:
english
File:
PDF, 527 KB
english, 1992