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Volume 11; Issue 2
Main
Marketing Science
Volume 11; Issue 2
Marketing Science
Volume 11; Issue 2
1
An Application of a Product Positioning Model to Pharmaceutical Products
Paul E. Green and Abba M. Krieger
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 376 KB
Your tags:
english, 1992
2
Exploring the Relationship between the Markets for New and Used Durable Goods: The Case of Automobiles
Devavrat Purohit
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 387 KB
Your tags:
english, 1992
3
Back Matter
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 337 KB
Your tags:
english, 1992
4
Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles
Purohit, Devavrat
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 979 KB
Your tags:
english, 1992
5
New Brand Positioning and Pricing in an Oligopolistic Market
Horsky, Dan
,
Nelson, Paul
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 1.49 MB
Your tags:
english, 1992
6
A Dynamic Model of Channel Member Strategies for Marketing Expenditures
Chintagunta, Pradeep K.
,
Jain, Dipak
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 1.20 MB
Your tags:
english, 1992
7
A Probit Model of Choice Dynamics
Papatla, Purushottam
,
Krishnamurthi, Lakshman
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 1.21 MB
Your tags:
english, 1992
8
A Dynamic Model of Channel Member Strategies for Marketing Expenditures
Pradeep K. Chintagunta and Dipak Jain
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 612 KB
Your tags:
english, 1992
9
A Probit Model of Choice Dynamics
Purushottam Papatla and Lakshman Krishnamurthi
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 600 KB
Your tags:
english, 1992
10
New Brand Positioning and Pricing in an Oligopolistic Market
Dan Horsky and Paul Nelson
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 659 KB
Your tags:
english, 1992
11
Front Matter
Journal:
Marketing Science
Year:
1992
Language:
english
File:
PDF, 527 KB
Your tags:
english, 1992
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