Planning Marketing-Mix Strategies in the Presence of...

Marketing Science 2005 / WIN Vol. 24; Iss. 1

Planning Marketing-Mix Strategies in the Presence of Interaction Effects

Prasad A. Naik, Kalyan Raman and Russell S. Winer
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056936
Date:
January, 2005
File:
PDF, 2.34 MB
english, 2005
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