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Industrial Marketing Management 2016 / 1

B2B social media semantics: Analysing multimodal online meanings in marketing conversations

Mehmet, Mehmet I., Clarke, Rodney J.
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.12.006
Date:
January, 2016
File:
PDF, 4.61 MB
english, 2016
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