The Effect of Advertising on Attitude Accessibility,...

Journal of Consumer Research 1989 / 12 Vol. 16; Iss. 3

The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship

Berger, Ida E., Mitchell, Andrew A.
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Volume:
16
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209213
Date:
December, 1989
File:
PDF, 858 KB
english, 1989
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