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Volume 16; Issue 3
Main
Journal of Consumer Research
Volume 16; Issue 3
Journal of Consumer Research
Volume 16; Issue 3
1
Money Talks: Perceived Advertising Expense and Expected Product Quality
Amna Kirmani and Peter Wright
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 321 KB
Your tags:
english, 1989
2
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
Grant McCracken
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 363 KB
Your tags:
english, 1989
3
Front Matter
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 388 KB
Your tags:
english, 1989
4
Product-Level Choice: A Top-Down or Bottom-Up Process?
C. Whan Park and Daniel C. Smith
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 361 KB
Your tags:
english, 1989
5
Situational Ethnicity and Consumer Behavior
Douglas M. Stayman and Rohit Deshpande
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 327 KB
Your tags:
english, 1989
6
A Test of a Decompositional Method of Multiattribute Perceptions Measurement
R. Kenneth Teas and Andrea L. Perr
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 280 KB
Your tags:
english, 1989
7
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
Ida E. Berger and Andrew A. Mitchell
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 357 KB
Your tags:
english, 1989
8
Money Talks: Perceived Advertising Expense and Expected Product Quality
Kirmani, Amna
,
Wright, Peter
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 841 KB
Your tags:
english, 1989
9
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
Russell H. Fazio, Martha C. Powell and Carol J. Williams
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 308 KB
Your tags:
english, 1989
10
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
McCracken, Grant
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 960 KB
Your tags:
english, 1989
11
Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
Richard L. Oliver and John E. Swan
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 396 KB
Your tags:
english, 1989
12
The Effect of Advertising on Attitude Accessibility, Attitude Confidence, and the Attitude-Behavior Relationship
Berger, Ida E.
,
Mitchell, Andrew A.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 858 KB
Your tags:
english, 1989
13
Equity and Disconfirmation Perceptions as Influences on Merchant and Product Satisfaction
Oliver, Richard L.
,
Swan, John E.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 879 KB
Your tags:
english, 1989
14
Using Drama to Persuade
John Deighton, Daniel Romer and Josh McQueen
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 449 KB
Your tags:
english, 1989
15
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
Fazio, Russell H.
,
Powell, Martha C.
,
Williams, Carol J.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 736 KB
Your tags:
english, 1989
16
Using Drama to Persuade
Deighton, John
,
Romer, Daniel
,
McQueen, Josh
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 698 KB
Your tags:
english, 1989
17
A Test of a Decompositional Method of Multiattribute Perceptions Measurement
Teas, R. Kenneth
,
Perr, Andrea L.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 600 KB
Your tags:
english, 1989
18
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Ha, Young-Won
,
Hoch, Stephen J.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 511 KB
Your tags:
english, 1989
19
Literary Criticism and Consumer Research: Overview and Illustrative Analysis
Stern, Barbara B.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 1.03 MB
Your tags:
english, 1989
20
The Differential Processing of Product Category and Noncomparable Choice Alternatives
Michael D. Johnson
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 474 KB
Your tags:
english, 1989
21
Situational Ethnicity and Consumer Behavior
Stayman, Douglas M.
,
Deshpande, Rohit
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 771 KB
Your tags:
english, 1989
22
Ambiguity, Processing Strategy, and Advertising-Evidence Interactions
Young-Won Ha and Stephen J. Hoch
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 351 KB
Your tags:
english, 1989
23
Literary Criticism and Consumer Research: Overview and Illustrative Analysis
Barbara B. Stern
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 608 KB
Your tags:
english, 1989
24
Back Matter
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 326 KB
Your tags:
english, 1989
25
The Differential Processing of Product Category and Noncomparable Choice Alternatives
Johnson, Michael D.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 836 KB
Your tags:
english, 1989
26
Product-Level Choice: A Top-Down or Bottom-Up Process?
Park, C. Whan
,
Smith, Daniel C.
Journal:
Journal of Consumer Research
Year:
1989
Language:
english
File:
PDF, 924 KB
Your tags:
english, 1989
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