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Effects of Music in Advertising: Three Experiments Replicating Single-Exposure Musical Conditioning of Consumer Choice (Gorn, 1982) in an Individual Setting
Vermeulen, Ivar, Beukeboom, Camiel J.Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2015.1088809
Date:
November, 2015
File:
PDF, 298 KB
english, 2015