![](/img/cover-not-exists.png)
The Impact of Utility Balance and Endogeneity in Conjoint Analysis
John R. Hauser and Olivier ToubiaVolume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056977
Date:
January, 2005
File:
PDF, 2.29 MB
english, 2005