Presentation Matters: Comparison of Cognitive Effects of...

Journal of Advertising 2015 / 10 Vol. 44; Iss. 4

Presentation Matters: Comparison of Cognitive Effects of DTC Prescription Drug Advergames, Websites, and Print Ads

Huh, Jisu, Suzuki-Lambrecht, Yoshikazu, Lueck, Jennifer, Gross, Michelle
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Volume:
44
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2014.1003666
Date:
October, 2015
File:
PDF, 349 KB
english, 2015
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