Reconceptualizing the elements of market orientation: A process-based view
Dong, Xiaodan (Dani), Zhang, Zelin, Hinsch, Christian Andrew, Zou, ShaomingLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.12.005
Date:
January, 2016
File:
PDF, 756 KB
english, 2016