Commentary: Steps toward Mastering Trade Promotions

Marketing Science 1987 / SPR Vol. 6; Iss. 2

Commentary: Steps toward Mastering Trade Promotions

Michael W. Kruger
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Volume:
6
Language:
english
Journal:
Marketing Science
DOI:
10.2307/183684
Date:
January, 1987
File:
PDF, 131 KB
english, 1987
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