Volume 6; Issue 2

Marketing Science

Volume 6; Issue 2
1

Modelling the Effectiveness and Profitability of Trade Promotions

Robert C. Blattberg and Alan Evin
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 674 KB
english, 1987
2

Commentary: Approaches to Promotion Evaluation: A Practitioner's ViewPoint

Rudolph W. Struse III
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 109 KB
english, 1987
3

The Channel Design Decision: A Model and an Application

V. Kasturi Rangan
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 546 KB
english, 1987
4

Commentary: [The Channel Design Decision: A Model and an Application]

Richard E. Koon
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 101 KB
english, 1987
5

The Channel Design Decision: A Model and an Application

Rangan, V. Kasturi
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 2.72 MB
english, 1987
6

Commentary: [A Simulation Comparison of Methods for New Product Location]

Joe A. Dodson and John B. Brodsky
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 112 KB
english, 1987
7

Commentary: Steps toward Mastering Trade Promotions

Michael W. Kruger
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 131 KB
english, 1987
8

Promoter: An Automated Promotion Evaluation System

Abraham, Magid M., Lodish, Leonard M.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 3.53 MB
english, 1987
9

Reply: [The Channel Design Decision: A Model and an Application]

V. Kasturi Rangan
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 186 KB
english, 1987
10

Commentary: [A Simulation Comparison of Methods for New Product Location]

Richard M. Johnson
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 159 KB
english, 1987
11

Reply: [Modelling the Effectiveness and Profitability of Trade Promotions]

Robert C. Blattberg
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 162 KB
english, 1987
12

Commentary: [The Channel Design Decision: A Model and an Application]

Herbert L. Blitzer
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 181 KB
english, 1987
13

A Simulation Comparison of Methods for New Product Location

D. Sudharshan, Jerrold H. May and Allan D. Shocker
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 3.40 MB
english, 1987
16

Front Matter

Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 616 KB
english, 1987
17

Commentary—Steps Toward Mastering Trade Promotions

Kruger, Michael W.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 474 KB
english, 1987
18

Commentary—Approaches to Promotion Evaluation: A Practitioner's Viewpoint

Struse, Rudolph W.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 339 KB
english, 1987
19

Commentary

Blitzer, Herbert L.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 363 KB
english, 1987
20

Commentary

Koon, Richard E.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 288 KB
english, 1987
21

Commentary

Dodson, Joe A., Brodsky, John B.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 337 KB
english, 1987
22

Commentary

Johnson, Richard M.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 297 KB
english, 1987
23

Reply

Sudharshan, D., May, Jerrold H., Shocker, Allan D.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 354 KB
english, 1987
24

Reply

Abraham, Magid, Lodish, Leonard
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 345 KB
english, 1987
25

Promoter: An Automated Promotion Evaluation System

Magid M. Abraham and Leonard M. Lodish
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 854 KB
english, 1987
27

Reply

Blattberg, Robert C.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 298 KB
english, 1987
28

Back Matter

Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 543 KB
english, 1987
29

A Simulation Comparison of Methods for New Product Location

Sudharshan, D., May, Jerrold H., Shocker, Allan D.
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 3.28 MB
english, 1987
30

Reply

Rangan, V. Kasturi
Journal:
Marketing Science
Year:
1987
Language:
english
File:
PDF, 441 KB
english, 1987