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Rejoinder —Can Behavioral WOM Measures...

Rejoinder —Can Behavioral WOM Measures Provide Insight into the Net Promoter © Concept of Customer Loyalty?

Morgan, Neil A., Rego, Lopo L.
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1080.0375
Date:
May, 2008
File:
PDF, 87 KB
english, 2008
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