New Product Preannouncing Behavior: A Market Signaling...

New Product Preannouncing Behavior: A Market Signaling Study

Jehoshua Eliashberg and Thomas S. Robertson
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Volume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172530
Date:
August, 1988
File:
PDF, 2.05 MB
english, 1988
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