Overchoice and Assortment Type: When and Why Variety...

Overchoice and Assortment Type: When and Why Variety Backfires

John T. Gourville and Dilip Soman
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.2307/40056969
Date:
January, 2005
File:
PDF, 3.33 MB
english, 2005
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